10 Creative Company Profile Examples to Inspire You [Templates]

10 Creative Company Profile Examples to Inspire You [Templates]

A company profile can connect with customers, differentiate your brand, justify higher prices, and build your brand's reputation. Six free customizable company profile templates are available to help you start your company profile. The company profile should state its purpose, be it attracting investors or customers, and this should guide the entire profile writing process. Companies need to decide on the format or style of their profile depending on their target audience. Authentic storytelling about the company's journey should be part of the profile. The company's mission statement and history should be included in the profile. The company profile should describe the products and services offered, any awards received, and include customer testimonials. A call to action and all possible contact information should be included at the end of the profile. Examples of company profiles include those of Starbucks, Wales Bonner, Diehl Group Architects,... ...Bloomberg, Nike, Seattle Cider, Delta, Roam Loud, MAD Architects, and Topicals. Starbucks' profile stands out due to its unique mission and values, while Diehl Group Architects' profile is easy to navigate and mirrors the company's purpose. Bloomberg uses a compelling video to convey its story, and Nike's profile portrays a larger, grander vision. Seattle Cider Company's profile is minimal and uses animations, while Delta's profile is well-organized and shows the company's values. Roam Loud’s profile is personal and simple yet effective, and MAD Architects' profile is simple, informative, and highlights its accomplishments. Topicals' profile is interactive and educative, teaching people about skincare.

#profile#company#Architects

The Looking Glass: The Power of the Mindmeld

The Looking Glass: The Power of the Mindmeld

The writer has always desired the ability to read minds, a superpower that they believe could greatly improve their work and personal life. The writer believes that perfect communication, akin to mind-reading, is essential for teams to work effectively towards the same goal. The concept of 'mindmeld' is introduced, which is the idea that all members of a team have the same understanding and vision of the project at hand. Lack of 'mindmeld' in a team can lead to issues like resentment, poor output, and office politics. When presenting new ideas, it's important to establish a shared foundation and define any technical terms precisely to avoid confusion. The presenter should also clearly explain the benefits of their new idea and how it contributes to the shared goal. The writer's experience of participating in National Novel Writing Month, a challenge to write a 50,000-word novel in November, helped them develop as a writer. The process of writing, regardless of whether the work is published or not, is beneficial for personal growth and clarity of thought. The writer believes that writing, reading, and thinking go hand-in-hand, and regular writing can have many advantages in life. The writer contributed to a Figma article, where they shared perspectives on judgement and context in design, reflecting on Brian Chesky’s talk. The writer offers paid subscribers additional resources on improving clarity, making memorable presentations, and understanding the limitations of AI summaries.

#writer#work#hand

Sunday Thinking

Sunday Thinking

The Sunday Thinking newsletter is designed to stimulate thought processes for the week ahead. The concept of the "Power of Three" - stillness, solitude, and space - is important for making good decisions. Stillness allows for clarity, solitude reduces noise, and space provides distance from others' opinions and expectations. Self-awareness is cultivated through life auditing and questioning, focusing on small victories and daily improvements. Questions for morning reflection include identifying things to be grateful for, desired feelings for the day, and commitments. Evening reflection questions include identifying who was helped, what brought joy, and accomplishments of the day. Thriving is an art and involves using "no" as a complete sentence, continuously rediscovering oneself, and balancing empathy for others with self-empathy. An important aspect of thriving is knowing when to speak, listen, leave, pivot, pause, and persevere. The newsletter promotes a new way to get wine deals through WineText, which offers daily deals with potential savings up to 70% off. Reflection question for the week: "What are some things you've had to unlearn in order to move forward?" Weekly intentions include feeding imagination, choosing ease over hurry, keeping promises... ...to oneself, being intentional with habits, and engaging with the present moment. Recognizing that the biggest obstacle to inner peace is our own reactions to situations is crucial to developing self-awareness and calmness.

#include#newsletter#week

How Shopify builds product

How Shopify builds product

Shopify's product development strategy is guided by yearly themes set by their CEO, Tobi Lütke. They avoid OKRs (Objectives and Key Results) due to their culture of embracing chaos and change,... ...and also to prevent a narrow focus on metrics that could result in a disjointed product. Shopify uses a homegrown task tracking system called GSD (Get Shit Done), which includes... ...five phases of review: proposal, prototype, build, release, and results. They restructured their teams from 10 business units to two, focusing on core products and merchant services. Teams are structured around specific jobs to be done, rather than traditional business units. Shopify employs an AAA framework for handling stakeholders, which includes aiming (setting goals),... ...assembling (gathering resources and teams), and achieving (executing and delivering). They have a guiding principle that emphasizes not reversing the first two priorities. The company operates with a long-term view, creating 6-month roadmaps that align with their bi-yearly major product releases. They value the ability to react and adapt to changes in the market, rather than strictly adhering to a set plan. Shopify places great importance on product speed and quality, but they also undertake projects purely... ...for aesthetic or user experience improvements even if they can't be measured by metrics. The company does not shy away from significant changes to improve the look and feel of its products, even if there are no metrics attached to these changes. Product, UX, marketing, operations, and partnerships report to the VP of Product, while engineering and data have their own separate functional organizations. Shopify's product and design are part of the same organization, with product managers reporting to the VP of Product.

#product#Shopify#metrics